Rally Australia was round 10 of the 2011 FIA World Rally Championship, WRC.
- Brand identity and strategy.
- Fully integrated marketing and advertising plan.
- Stakeholder and sponsor management.
- Ticketing and corporate hospitality plan.
- Merchandise plan.
The campaign, THE ULTIMATE DUST UP, was created in order to compel consumers to book travel and tickets, thus creating direct economic impact.
Promote the area as a tourist destination. Create excitement and engage the local community to get behind the event.
Ticket sales - 27% over target. Spectators up 10% from previous event. Economic impact - $15 Million to local economy (Coffs Coast). Merchandise revenue targets achieved.