Challenge

Leverage iinet’s sponsorship of Sculpture by the Sea 2012 to raise brand awareness in NSW, demonstrate their support for the arts, and showcase their recycling initiatives and dedication to sustainability. We aimed to get consumers actively recycling their old and redundant technology, particularly computer modems and old home phones.

Idea

With the help of renowned local Bondi sculptor Dion Horstmans, we designed and built a huge 3.5 metre tall "Giig-a-saurus" from recycled steel and over 1500 brightly coloured "extinct" computer modems and home phones. Built over the course of the exhibition with help from school kids participating in the Schools Education Program, the Giig-a-saurus was showcased prominently in Tamarama Park at the prestigious 2012 Sculpture By The Sea Exhibition.

Results

600,000 + visitors to the annual exhibition came face-to-face with the Giig-a-saurus; for many visitors it was the starting point of their 'sculptures walk.'

The recycled piece of artwork was exposed to 27,467 Facebook fans and reached 13,441 Twitter accounts via photos, video and updates from the event.

Over 100 school kids got a unique hands-on experience by helping the artists build modems onto the sculpture during the 4 week activation.

A three-part vignette series was rolled out on iinet's social media channels and played to over 100,000 people in the Sculptures Inside marquee over the 4 weeks.

Significant PR value was achieved through local print stories, 11 online articles and the Sculptures newsletter which reached 13,694 Inboxes.

Over two tonne of e-waste was saved from landfill.

IINET

Giig-a-saurus