Challenge

During the Australian summer chocolate sales are at their seasonal low. We had to remind Australians how joyous chocolate can be in a truly unique way, bringing joy to many.

Idea

Cadbury asked Australians what it is brings that brings them joy and for six lucky prize winners we will make what ever that may be entirely from Cadbury Dairy Milk Chocolate!

Life size chocolate sculptures were delivered by our very own Joymobile complete with gold horn, moustache and purple and white candy stripes.

Joyville workers delivered anything from a life size Shetland Pony to the Mona Lisa. We created bespoke events in front yards across Australia bringing together family, friends, neighbours and generating national media.

Additionally one thousand blocks of Cadbury Dairy Milk were won each day (42,000 in total).

Results

  • ¬†Almost half of Australians saw the campaign - 10.4 million people
  • An increase in Facebook activity during the campaign - of almost sixteen times!
  • Six delivery events all over the country delivering national unpaid news coverage.

Cadbury

Joyville Delivery